Company Overview

Real Living Realty Professionals, formerly Carlson GMAC, is locally owned and operated by Robert P. Molta.  Prior to the purchase of Carlson GMAC, Robert was President of the former Coldwell Banker Keenan & Molta Associates, the second largest real estate company in Western Massachusetts from 1988- 2002.  He also served as Regional Vice President of Coldwell Banker Residential Brokerage from 2004 - 2008.

In March 2009 Mr. Molta purchased two Carlson GMAC franchises based in Chicopee and Wilbraham. In 2010 GMAC sold its real estate franchise units and the company was re branded as Real Living Real Estate. Real Living Real Estate is branded as one of the fastest growing Real Estate franchises with over 400 offices and 8,000 agents nationwide. Real Living Real Estate is a network brand of HSF Affiliates LLC, which is majority owned by HomeServices of America, Inc.™, a Berkshire Hathaway affiliate.

Currently Real Living Realty Professionals has grown to five local offices, with over 150 Sales Associates servicing clients throughout Western Massachusetts and Northern Connecticut.  In 2017, Real Living sold or participated in the sale of over 1,400 properties with annualized sales over $300M.

Marketing Strategy

Real Living Realty Professionals marketing strategy is simple, exceeding our customer expectations and working together in a partnership. As a leading Real Estate company in Western MA, we market all of our listings using traditional and digital means. Giving Sellers and Buyers access to see all properties for sale, Real Living is nationally syndicated with Realtor.com, Zillow, Trulia, Masslive and many other major websites. All of our listings are enhanced on Realtor.com, allowing all features and benefits to be showcased in detail. Real Living is also utilizing many Social Network programs to showcase all company listings. All of our properties are also digitally formatted as virtual tours and uploaded to YouTube, giving the seller and buyer another avenue to view our listings. Many neighborhoods where we list and sell properties receive Just Listed and Just Sold Postcards.

Recognition

Real Living Real Estate has received many awards since its inception. In 2006 they received the Inman Innovator award as the Most Innovative Franchise. Swanepoel Trends report states that it is the “Most Promising National Brand” and in 2009 makes it the “Top 10 News-maker. REALTOR magazine recognizes it as “Fastest Growing Real Estate Franchise Brand” in 2011.  In 2012 and 2013, Real Living’s CEO, CMO and COO are recognized in Inman Top 100 Leaders. In 2016 and 2017, Real Living was awarded the Real Estate agency Brand of the Year, Most Loved Brand and Most Trusted Brand by the Harris Poll Equitrend Equity Score and Study. In 2017, Real Living Realty Professionals was recognized as being ranked #2 in properties sold throughout the United States under the Real Living Franchise. 

Real Living Real Estate and Real Living Realty Professionals prides itself as a leader in customer satisfaction. Our 360° Premier Service Program is our personal guarantee of delivering to our customers a measurably superior and highly satisfying service experience.  Our 97% Premier Service rating places us above the competition. The national average according to the National Association of Realtors is only 84%, placing our Sales Associates 12 percentage points higher. This program is based on a specialized training program where our Sales Associates are educated in being a Skilled Negotiator, Trusted Advisor and Expert Facilitator.